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  • Acquire your Coach education from internationally acclaimed experts

  • Gain competence and confidence to fast start your coaching practice

Artistry of Coaching' is a Level 2 ICF Accredited Coach Education which qualifies the participant to apply for the ICF PCC credential through the Level 2 accreditation  pathway, subject to fulfilling other ICF requirements. This program provides 125 hours of training, 10 hours of mentoring and a graduating Coach performance assessment.  

Coaches who have Completed the 'Essence of Coaching' or have completed at least 60 hours of an ICF Approved Coach Specific Training Hours (ACSTH) program (Credit transfer) may also enroll in the second half of this program (65 hours of training,10 hours of mentoring and a graduating Coach performance assessment.) 

Curated by Master certified coach facilitators, you will explore the principles, methodologies, competencies and the way of being a coach rather than doing coaching. Artistry of coaching is an immersive learning experience that is fast paced, reflective, hands-on and intense!

Program objectives:

  • Develop confidence and competence to coach in Executive and Life coaching contexts.

  • Demonstrate coaching competence at the ICF benchmark Professional Certified Coach (PCC) levels.

  • Deepen self-awareness and self-leadership

Acquire deep understanding of:

  • Creating Awareness

  • Responding to expand the client’s awareness

  • The art of powerful questioning: Expanding the Thinking Space

  • Invoking the client’s self-awareness: Challenging and advocating

  • Sustaining motivation through change

  • Facilitating insights and solutions through creative tools and thinking frames

  • Coaching the Life Spiral: using the macro model for holistic coaching

  • Designing actions for goal achievement and growth

  • Managing progress towards the goal and keeping the client accountable

  • Coaching through challenging phases

  • ICF code of ethics and core competencies

Coaching Philosophy

The philosophy of human Potential and Resourcefulness guides the Artistry of coaching approach.

The concept of the Life Spiral provides a holistic approach to human development. The Life Spiral is a view of the human being as existing in two environments: internal and external and the dynamic relationship between a person's way of being, beliefs & values, vision & goals, capabilities, actions and outcomes. This serves as a framework to analyze and facilitate change and sustainable growth.

Course structure 

Virtual-Live, Typical structure:

  • 28 training sessions of 2hr 15min to 3 hour duration each across fourteen weeks

  • 7 hours of Group mentoring

  • 3 hours Individual mentoring

Course fee, 'Artistry of Coaching':  INR 3,00,000 (+Tax) , Includes Training, Mentoring, Performance evaluation & Course manual. 

Course Content:

Unit 1. Foundation

Unit 2. Setting The Stage

Unit 3. Goal Setting

Unit 4. The Coaching Model

Unit 5. Listening And Responding

Unit 6. Powerful Questioning

Unit 7. Facilitating Insights and Solutions-1

Unit 8. ICF Core Competencies

Unit 9. Coaching The Life Spiral

Unit 10. Creating Awareness

Unit 11. Direct Communication

Unit 12. Designing Actions

Unit 13. Reviewing Actions & Feedback

Unit 14. Managing Progress & Accountability

Unit 15. Facilitating Insights and Solutions-2

Brief description of the learning units



This course lays a strong foundation of understanding the principles, definition, distinctions, history and science of coaching. It also explores the qualities of a coach, the 'LifeSpiral' a holistic concept of human development and the dynamics of change.

Key elements

  • Introduction

  • Fundamental

  • Definition

  • Distinction

  • History

  • Qualities of a coach

  • LifeSpiral

  • Types of coaching

  • Science of coaching

  • Change


In this unit, you will learn how to set the stage for an effective coaching relationship. This will cover the ethical guidelines of professional coaching, building rapport and co-creating the coaching agreements with the client and the way of being ‘present’ as a coach to facilitate the client's learning.

Key elements

  • Establishing the Coaching Agreement

  • Partnering with the client

  • Coaching Presence

  • Ethical Guidelines and Professional Standards 


In this unit, you will learn powerful goal setting methodologies. The distinction between different types of goals, the admissibility criteria for goals, how to elicit the evidence for goal achievement and how to create an effective coaching plan is covered here.

Key elements  

  • Types of goals

  • Admissibility

  • Evidence for goal achievement

  • Coaching Plan


In this unit, you will learn the structure for holding a coaching conversation that is both effective and efficient. How to establish a client defined agenda, facilitate the client's awareness, creativity and resourcefulness to explore possibilities and solutions, design effective actions to reach the goal and to integrate the client's learning from the session are covered here.

Key elements

  • The Coaching Model

  • Clarifying Objective

  • Exploring possibilities

  • Setting Actions

  • Integrating the Learning


In this unit, you will learn effective ways of listening as a coach. The different types of listening, how to expand your listening and the different types of responses that maximizes the client's learning and awareness are explored here.

Key elements

  • Listening and Insights

  • Types of Listening

  • Type of Responses


In this unit, you will learn how to birth and ask questions that spark awareness, learning, insights or solutions within the client. The power of questions to create awareness, the characteristics that makes it powerful, the types of questions, the solution focused intention behind questions and the elements that create traction are explored here. The concept of 'thinking space' provides useful framework to analyse and ask powerful questions.

Key elements

  • Powerful questions

  • Direction

  • Traction

  • Thinking space

  • Areas for questioning


In this unit, you will learn how to facilitate insights and solutions. The importance of surfacing solutions and learning from the client's conscious and the subconscious intelligence and a range of tools, thinking frameworks and processes are explored and applied in this unit.

  • Thinking space

  • Visual Tools

  • Imaginary Shifts

  • Visualization for solutions


In this unit, you will explore the ICF core competencies descriptions in letter and spirit. This unit is integrated across the 10 hours of mentoring that is integrated with the course. You will learn how to demonstrate the professional competencies of coaching and self-assess your growing capabilities and journal your development as a coach. You will also receive oral and written feedback from 6 ‘Observed coaching sessions’ on the ICF core competencies.

  1. Demonstrates Ethical Practice

  2. Embodies a Coaching Mindset

  3. Establishes and Maintains Agreements

  4. Cultivates Trust and Safety

  5. Maintains Presence

  6. Listens Actively

  7. Evokes Awareness

  8. Facilitates Client Growth


In this unit, you will learn how to use the concept of the ‘Life Spiral’ as a holistic approach to the client's development. The dynamic inter-relationships between the client’s identity, beliefs, values, vision, goals, capabilities, actions, behaviours and outcomes are explored here. The LifeSpiral acts as a framework for the coach to analyse, understand, identify and facilitate the client towards congruent, sustainable change and growth.

Key elements

  • The Life Spiral Model

  • Being

  • Beliefs

  • Values

  • Vision

  • Goals

  • Capabilities

  • Actions

  • Behaviours

  • Results


In this unit, you will learn how to facilitate the client's awareness. How to work with the client to invoke deeper understanding, identify concerns, provoke perspectives, surface assumptions, generalisations and beliefs that come in the way of the client's progress and share useful perspectives are covered here.

Key elements

  • Going beyond the description

  • Invoking understanding

  • Identifying concerns

  • Model of the world

  • Facts and Interpretations

  • Ability to Act

  • Provoking Perspectives

  • Factors affecting behaviours

  • Sharing Insights

  • Strengths and growth areas

  • ‘Say-Do’ gap


In this unit, you will learn how to communicate with the client in a direct and sensitive way while offering useful information to enhance the client's awareness. How to provide feedback, enable the client to reframe perspectives in challenging situations and to challenge the client's thinking in appropriate ways are explored here.

Key elements

  • Direct communication

  • Feedback

  • Reframing

  • Creating certainty

  • Respecting client’s words

  • Using metaphors


In this unit, you will learn how to facilitate the client to design powerful actions. The two dimensions of actions: progress towards the goal & the inner development of the client is explored here. The different purpose of designing actions include: actions for learning, exploring concerns and opportunities and experimentation and self-discovery.

Key elements

  • Actions for learning

  • Exploring concerns and opportunities

  • Exploring, evaluating and deciding

  • Experimentation and self-discovery

  • Celebrates successes

  • Challenging

  • Advocating points of view

  • "Do It Now"

  • Providing the stretch


In this unit, you will learn how to review the actions and facilitate feedback. How to review actions and integrate the learning, overcome challenges in taking actions, provide feedback and facilitate the client to solicit and debrief feedback is covered here.

Key elements

  • Reviewing Actions

  • Challenges in taking Actions

  • Coaching - Feedback cycle

  • Utilizing Feedback


In this unit, you will learn how to manage the progress of the client through the coaching journey and holding them accountable for actions and results. How to follow-through with actions, acknowledge the client, prepare and review information, hold attention of the client between sessions, focus on the coaching plan and promote self-discipline are explored here.

Key elements

  • Eliciting effective actions

  • Follow-through

  • Acknowledging

  • Preparing and reviewing information

  • Holding attention between sessions

  • Focusing on the coaching plan

  • Connecting the content and the context

  • Promoting self-discipline

  • Developing capabilities

  • Promoting feedback


In this unit, you will learn how to facilitate insights and solutions. The importance of surfacing solutions and learning from the client's conscious and the subconscious intelligence and a range of tools, thinking frameworks and processes are explored and applied in this unit.

  • Thinking Frameworks

  • Visualization for clarity

  • Visualization for inspiration

  • Values elicitation tools

  • Coaching Processes

  • Cause Identification tools

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